Photo by the latimes.com By Carson Mike
Staff Writer LeBron James signs a lifetime deal with Nike for one billion dollars. Nike goes on to say they are trying to have James become the face of the company due to the success between them. With James being one of the most successful athletes of all time, it was not shocking that Nike wanted to sign him to a lifetime deal. This may of been due to Kevin Durant almost leaving to Under Armor and Steph Curry leaving also; this might of been a wake up call to secure James' spot in the company. Nike has had James as a sponsored athlete since he came from high school, coming out with 13 signature shoes for his 13 years in the league. Nike says the James is one of the most sold shoes models in history. James is very happy with his with Nike as he goes on to say. "It's been an unbelievable time for myself and my family, and I'm just grateful that Nike and [Nike founder] Phil Knight and everyone over there just believed in a skinny, 18-year-old kid from Akron, Ohio, and I'm happy to be a part of such a great company." Nike founder Phil Knight himself is very happy with signing the lifetime deal as he goes on to say. "We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond." While many assume Nike and Jordan has been signed to a lifetime deal due to it being the most popular brand at Nike, this is the very first lifetime deal. This makes James the first athlete to ever sign a lifetime deal with a company. Nike also says James is one of the main keys to the company as Phil Knight says. "We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders." As James and Nike grow, it is safe to say James has became the face of the company and will have a great relationship with Nike for years to come. Comments are closed.
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October 2018
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